We thought you might want to know a little more about who you’ll be running with and how Bull-Zi came to be.

During a red-wine-infused Australian walk-about in 2009, the principals of start-up company, Bull-Zi, decided to go into business when a collaborative idea struck.

One of our primary principals previously owned and sold a successful business in a small niche of a service industry. Much of his success was attributable to his development and application of a very targeted online marketing strategy tailored to the specific needs of his business. Bull-Zi was created to bring these strategies to other similar businesses.

Another one of our principals has been working in the marketing and advertising world for more than 16 years for companies like Waste Management, Blue Cross and Taylor Woodrow Homes on everything from match-book covers to websites to full blown advertising and marketing campaigns. None of them had Bull-Zi to help them generate local leads for their products and services. Qué lastima.

Bull-Zi’s fearless leader is a teacher by trade, but a strategic business guru at heart. After 30 years of dreaming up business ideas with his buddy, they decided this one actually had merit. And it does. He’s a stickler on results, too. He’s the one who ensures the results are really there (and LOOK OUT if they’re not!).

Our VP of Client Services was in sales for most of her career, but really loved the part after the sale was made the most. It turned her into a customer service maven. If you’re happy, she’s happy. For some people, that sort of instinct is just there. It’s true with her—she has that customer service “gene”—and the team to back her up.